U.S. Hispanic Population:
43,530,000 with an Hispanic density: 13%
85% of Hispanic men 18-49 work, 61% of Hispanic women 18-49 work
Hispanics 18-49 who
work are 31% more
likely to be heavy Spanish radio listeners than heavy Spanish
TV viewers.
(Simmons Hispanic Study 2001).
Hispanics
have the highest labor participation rate of any ethnic
group—people 16+
In the next 10 yrs 33% of
persons entering the workforce will be Hispanic.
(US Dept
of Labor 2002).
Over one-third of US Hispanics have some college education:
10.8% have a college degree or more.
Hispanics are more likely to have a full-time job than the
average person in the US.
Hispanics have larger extended families which means they
need more for products and services.
Hispanics are now the largest
minority in the US, passing African-Americans.
(US Census).
As of 2002, nationally Hispanics had a total US buying power
of $580 billion, the largest share in California with a total
of $170 billion.
The Hispanic buying power
is growing by an annual rate of 8.7%,
almost double the non-Hispanic
rate of 4.8%.
(The Selig Center).
14% of
Southwest Airlines frequent flyer
club members are Hispanic.
(Scarborough USA+
2002).
Hispanics are 21% more likely
to see a movie during opening week than the average person.
(Scarborough USA+ 2002).
56% of Hispanic adults in the
US have a computer.
1/3rd of US Hispanic adults
have bought something from the Internet in the past year.
(Scarborough
USA+ 2002).
Hispanics
spend most of their money on children’s
clothing, Infant’s clothing, athletic shoes and clothing,
telephone services and groceries.
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