XERCN-AM
Radio Hispana 1470 AMFormat: Spanish talk
Radio
Demo: CHR 35-64
Listen to our demo
Visit
Radio Hispana site: www.radiohispana1470.com
Radio Hispana provides local and syndicated Spanish language talk radio with news, sports and entertainment reaching the 18-54 age group. Radio Hispana 1470 is also
the Spanish language.
Radio
Hispana’s local programs are hosted by local renowned and respected Hispanic talens and touchhot topics such as immigration, health, politics and sports among others.
Radio
Hispana also provides on the hour news and sports updates,
and is the only radio you’ll
need for all of the up-to-the-minute information.
News/talk
format Facts. News/talk radio ad recall is 58% higher than
music ad recall. Toy Story Study. News/talk radio ad recall
is 12% higher than TV news. Ad Effectiveness Study. The
majority of Radio Hispanas audience doesn’t listen
to the top FMs.
Purchasing
a broad day part on Radio Hispana is not as effective as
buying a particular show since the shows have different
audiences—men vs.
women—the
sports show for instance has an audience which is 90% male.
Arbitron Maximi$er 2002. Spanish news/talk radio listeners
are the biggest radio users of any of the 45 formats and
are at the top of the chart in terms of loyaly
to their core format.
Arbitron
2002
Radio Hispana listeners are more likely to be employed than
viewers of Spanish language
Radio
Hispana listeners are more likely to own their own homes,
to have credit cards and have used them in the last 30
days.
Spanish news/talk
radio reaches more high-income Hispanic households than
Spanish language TV.
Spanish news/talk radio delivers higher income households
more efficiently: 81% of Radio our listeners make more that
$25,000 per year versus 61% Spanish language of TV viewers.
Simmons Hispanic Survey
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